- The age of my target audience is around 15-25 years old.
Gender:
- My target audience will be mainly male, but there will be features of the magazine to attract female music lovers, I could reach this characteristic of my target audience by using 'boy-ish' colours and images, but also include content which will entice a female to want to buy this magazine.
Occupation:
- For the most part, I think most of my audience will be in full time occupation and may have part-time or Saturday jobs, I could put an article which links to student life and give information about part-time jobs.
Class:
- My target audience is working - middle class.
Wealth:
- As my target audience is working - middle class, they won't be rich, but they'll have enough money to buy a monthly magazine for a reasonable price.
Interests:
- My target audience's interests will be music, obviously, but also:
- Gossip - they'll like to read about what is happening in the music world. E.g. Break-ups etc.
- Gigs - a large part of my magazine audience will go to gigs and festivals, I think they'd like to read about up and coming music events.
- Partying - seen as the target audience's age is 15-25 they'll obviously be partying a lot and socialising with friends.
- Getting the newest music - young people always like being the first person to have something, and they're the same with music, a huge percentage of my audience will probably download new music in hope to get it before their friends. In my magazine I should have a page on new, up-and-coming bands and maybe a coupon to download a new song.
- I think most of my audience will either stay in full-time education (university), go into the music industry (in bands etc.) or go onto small jobs. (McDonalds) I could reach my target audience's wants for their future by putting an article about part-time jobs, the best universities specialising in each interest of the audience, for example music universities etc. and an article on music agencies.
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